Cabela’s turns to Mastercard

By Christen Smith

Credit cards for two recently-merged outdoor retailers will bear the Mastercard logo by year’s end, according to a news release published last week.
Mastercard announced Thursday the company will manage Cabela’s CLUB credit cards, aligning its reward program with Bass Pro Shops. The two iconic chains merged in September.
“Bass Pro Shops and Cabela’s customers are strong supporters of the outdoors and conservation. We are excited to partner with a company like Mastercard that shares in these passions,” said Johnny Morris, Bass Pro founder and CEO. “Our partnership with Mastercard will allow us to bring Priceless experiences to our loyal customers and unite sportsmen and women together to collectively advance conservation.”
Mastercard said it will enhance existing rewards programs for shoppers with opportunities to support conservation efforts — such as the educational experiences at Morris’s Wonders of Wildlife National Museum and Aquarium next to Bass Pro Shops headquarters in Springfield, Missouri.
“We are thrilled to welcome this premiere portfolio to the Mastercard family,” said Craig Vosburg, president, North America, Mastercard. “Bass Pro Shops and Cabela’s are two iconic brands that have created a best-in-class experience for consumers with their superior products, dynamic locations, unique experiences and outstanding customer service. We look forward to partnering

Source: Guns.com