Build-A-Bear Workshop coming to Bass Pro for the holidays

By Jennifer Cruz

Build-A-Bear, which first opened in St. Louis 20 years ago, may expand to other stores if the Bass Pro idea proves profitable. (Photo: Facebook)
In an effort to boost earnings, create a greater customer base, and please current patrons, Build-A-Bear will bring workshops inside five Bass Pro Shops across the country for the holiday season, the St. Louis-based company announced last week.
A trial run of the idea at the Springfield, Missouri, Bass Pro was deemed successful, according to the St. Louis Post-Dispatch.
This holiday season, the workshops can be found at the Bass Pro Shops’ Christmas villages, a.k.a. Santa’s Wonderland, in the following locations: Springfield, Missouri; Clarksville, Indiana; Sevierville, Tennessee; Rancho Cucamonga, California; and Fort Myers, Florida.
The announcement to expand to additional stores was made as the company’s third quarter fiscal results for 2017 showed a slight decrease in sales, from $83.7 million the previous year to $82.4 million.
While the bear-building workshop has historically been a shopping mall destination, other high-traffic, non-mall locations may be in the business’ future, but bringing the workshops to Bass Pro Shops could easily prove profitable for both businesses. While parents shop for guns, hunting gear, and all things outdoors, kids can peruse Build-A-Bear by choosing

Source: Guns.com