Brownells Giving Away $12,000 in Guns and Gear to Celebrate Their New Site Redesign
By Dan Zimmerman
Have you seen what Brownells has done to their web site? If you’re a longtime customer/buyer/lurker, you know that the shopping experience at brownells.com hasn’t always been…optimal. That wasn’t exactly news to people at Brownells either, but you can probably imagine what’s involved in a huge undertaking like an ecommerce site redesign of that magnitude.
The folks in Iowa tell us it’s been five year long process, beginning with new ERP system, then basically rebuilding their entire ecommerce system from scratch.
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