Blue Alpha Gear brings EDC, range belts to the masses

By Jacki Billings

Blue Alpha gear offers consumers a variety of EDC and range/duty belts to ensure successful carry no matter the loadout. (Photo: Blue Alpha Gear via Facebook)
Blue Alpha Gear subverts the generic belt company vibe, bringing diligently designed belts to a loyal customer base that happily touts the company’s merits online. How did this little company grow to such heights with just word-of-mouth marketing in lieu of big picture ads?
As most ideas do, the concept of Blue Alpha Gear sprang to life after its creator became bored with his day job. Kurt Sills, owner of Blue Alpha Gear, told Guns.com that Blue Alpha Gear originated as a side hustle for the crew, a means for extra income on the side. Little did they know that a few belts would change the course of their lives.
“We chose belts because I was really unhappy with what was available on the market while I was shopping for one for myself. I though we could do it better,” Sills said in an email. “We started because we were kinda bored at our day jobs and decided to start a business for some side income. We had no idea it would turn into what it is

Source: Guns.com