Benny Spies Introduces EveryOutdoorsMan Brand

By Michelle Scheuermann

The Host Behind “Gun It with Benny Spies” on Sportsman Channel is Not Here to Teach You How to Hunt

Watertown, S.Dak. (Ammoland.Com) – Benny Spies is putting a mark on the demographic he connects with in outdoor TV. For nearly six years he’s proudly represented the average outdoorsman, weekend warriors, the part-time hunters, the important majority that most outdoor shows fail to engage. Beginning today, Spies is introducing this true-to-life concept in a new branding campaign: “EveryOutdoorsMan.”

What is the EveryOutdoorsMan brand? Hunting is about real people driving beat-up vehicles into muddy farmland in Nowhere, South Dakota an hour before sunrise, all jittery on anticipation and caffeine. Hunting is about small towns and the characters met there. It’s about ducks flying overhead and profanities flying below. It’s about inside jokes and tomfoolery and shenanigans and yelling “ROOOOOOSTEEEER!” It’s about enjoying life with friends and family, creating stories about real people doing real things.

“The Everyoutdoorsman is the 9-to-5 working blue collar outdoorsman who was born and raised enjoying the outdoors,” said Spies. “It’s the guy who dreams of hunting on the weekends with his buddies while staring out the window of his office. Like me, these same …read more

Source:: AmmoLand