Bass Pro Shops/Cabela’s Merger Finalized

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Posted September 27, 2017 2:30 pm by Comments

By Tom Knighton

The two largest outdoor retailers have now officially joined forces. Bass Pro Shops and Cabela’s have been trying to wrangle the details of a merger between the two sporting retail giants for some time, but now it’s all over but the crying according to a press release sent by the now combined entity.

Bass Pro Shops and Cabela’s, two iconic brands and leaders in the outdoor industry, have officially joined forces with a vision to become North America’s premier outdoor and conservation company. The combined company is poised to provide customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more with a strong commitment to advancing conservation initiatives.

“We are excited to unite these iconic American brands to better serve our loyal customers and fellow outdoor enthusiasts,” said noted conservationist and Bass Pro Shops Founder and CEO Johnny Morris. “As we move forward, we are committed to retaining everything customers love about both Bass Pro Shops and Cabela’s by creating a ‘best-of-the-best’ experience that includes the superior products, outstanding customer service and exceptional value our customers have come to expect. We’re also deeply motivated by the potential to significantly advance key conservation initiatives.”

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Source:: Bearing Arms

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