ATA Targets Engagement With Revitalized Retail Council

By Jason Reid

NEW ULM, Minnesota (www.ammoland.com) – The Archery Trade Association (ATA) has revitalized its Retail Council to provide more guidance and support to the organization’s retail members.

During the archery industry’s strategic-planning meeting in May that drew nearly 40 business leaders to Minneapolis, the group focused on how to best help retailers grow their stores and become stronger.

Whether it’s best-practice statements or ongoing support for retailers, the attendees agreed the ATA must first revitalize its Retail Council to improve the industry’s archery and bowhunting markets.

“Things are changing,” said ATA President/CEO Jay McAninch. “It’s clear from our strategic planning meeting that our industry understands that its success depends largely on the success of archery and bowhunting retailers. The ATA’s Retail Council is rejuvenated, highly engaged and ready to help forge a better future for everyone in our industry.”

The Retail Council is led by members of the ATA Board of Directors, including Council Chair Mark Copeland, general manager of Jay’s Sporting Goods in Michigan. Copeland also serves on the ATA Board’s Executive Committee. Copeland is joined by Vice Chair Randy Phillips, owner of Archery Headquarters in Arizona; and Peter Gussie, owner of Midwest Cimmarron Archery in Illinois.

“There’s so much work …Read the Rest

Source:: AmmoLand