ATA Launches Bowhunting 360, Redesigns Archery 360 to Grow Archery and Bowhunting

By Jason Reid

NEW ULM, Minnesota (www.ammoland.com)
Helping people to learn what archery is. Getting people excited to shoot their first arrow. And now: teaching people how to bowhunt. The Archery Trade Association (ATA) has recently launched Bowhunting 360 on Facebook and as a content site, targeted at recruiting and re-engaging new and existing bowhunters. The site launch is a direct response to ATA Board, staff and member concerns regarding the recent downturn in the bowhunting market.

Bowhunting 360’s launch accompanies a redesign of Archery360.com, which delivers written and visual content to new and beginning archers who seek news, how-to, lifestyle, technology and entertainment pieces about archery. Together the sites address the industry’s urgency to strengthen sales and promote archery and bowhunting.

Archery 360 launched in November 2013 in response to the sport’s popularity in movies, TV shows, popular culture and the London 2012 Olympic Games. Since then, Archery 360 has exposed millions to archery while building a nearly 150,000-member Facebook community, and generating 38 million YouTube views on a “Dude Perfect” video collaboration. The ATA hopes that Bowhunting 360 will have an …Read the Rest

Source:: AmmoLand