Arsenal Firearms USA rebranding to become Archon Firearms
By Jacki Billings
Arsenal Firearms USA re-brands itself and is now known as Archon Firearms. (Photo: Archon Firearms)
To circumvent a potential trademark dispute, Nevada based gun maker Arsenal Firearms USA announced it will re-brand itself, announcing a new name — Archon Firearms.
Archon Firearms (pronounced arK ahn) said the company will continue manufacturing its Stryk B handgun but that the soon to be released pistol will also adopt a new name, the Archon Firearms Type B. Archon Firearms CEO Adrian Chavez said the company understands the re-branding might seem confusing to customers, but, in order to get the new pistol in consumers’ hands, the re-brand was necessary.
“Although we are confident in our legal right to the previous name, we’ve chosen to re-brand to avoid a potentially lengthy delay in the launch of our Type B pistol,” Chavez said in a statement.
He went on to explain that due to ATF requirements, the renaming forces Archon to manufacture all new slides with updated markings. Archon is now eyeing a late spring launch for the Type B pistol.
“We apologize for the frustration this may cause some of the tens of thousands of customers who have placed pre-orders through their dealers,” Chavez said. “We wouldn’t exist without their