APF: A gun company born and bred in Minnesota
By Daniel Terrill
Alex Pro Firearms employees Garrett Streitz, center left, and Jason Leigh pose after delivering rifles to the Douglas County Sheriff’s Department in Minnesota in January. (Photo: APF)
Like lots of gun companies, Minnesota-based Alex Pro Firearms grew amid spiking gun sales. In three short years, APF’s production increased an impressive 11 times over — from 573 rifles in 2014 to 6,333 in 2016 — elevating it from a small shop to a mid-level manufacturer.
Presently, the industry enters unpredictable times, making it more challenging for large gun makers to predict demand and smaller companies to survive. But, this may also be a time for companies like APF to really shine.
“People aren’t worried about, say Hillary taking their guns from them,” said Garrett Streitz, co-owner of APF, about current forces driving sales. “They’re gonna be saving their money and putting it toward a more expensive, ready-to-go firearm.”
That theory is why APF will soon release a new Elite series of AR rifles, equipped with specialized features at a higher-end price-point than a featureless platform built for economy (though APF does have an econo series), as well as a line of suppressors. As Streitz described, his company has always applied that pragmatic attitude toward demand.
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