Alien Gear makes jump to brick-and-mortar stores
By Jacki Billings
The Shape Shift will soon begin appearing in brick-and-mortar stores across the U.S. (Photo: Alien Gear Holsters)
Online holster maker Alien Gear Holsters is making a bold move to physical retail stores, offering dealer incentives and programs intended to spread the holster company’s reach.
Alien Gear’s new nationwide dealer program was announced in early December and marks the brand’s first foray into brick-and-mortar stores. Prior to the transition, the holster company was primarily web-based.
The dealer program will offer the holster manufacturer’s ShapeShift Starter Kit, Shift Shell Kit and Cloak Mag Carrier. The Starter Kit includes Alien Gear’s inside-the-waistband, appendix inside-the-waistband, outside-the-waistband paddle and outside-the-waistband slide. The Shift Shell Kit expands the Starter Kit, permitting shooters to swap between multiple carry guns. The Cloak Mag Carrier boasts single and double as well as IWB and OWB configurations allowing gun owners to tote spare mags.
Alien Gear says retailers will have access to the same gun makes and models currently available on Alien Gear’s consumer website. Additionally the holster makers says retailers won’t be left in the dark when new models are released, noting that stores will have access to updated lists and ordering information. The dealer initiative does not require a minimum or maximum