Advertising Strategies from Americans for Responsible Solutions

By Gregory Smith

When it comes to Gifford’s gun ban group, you don’t have to guess what their strategy:

Democratic Rep. Ron Barber, who succeeded Giffords in her Arizona district, lost his race despite more than $2 million spent by ARS. And perhaps the group’s most high-profile act of 2014 was to run a TV ad The Arizona Republic‘s editorial board called a “vile … nasty piece of work.” The TV spot, which accused Republican Martha McSally of supporting policies that made it easier for stalkers to get guns, only spent a week on the air before ARS pulled it down.

Now, the …read more

Via:: Selling the Second Amendment