5.11 Tactical Launches ‘Passion Forward’ to Celebrate Women’s Tactical Community

By Ammoland

Leading Innovator of Tactical Gear Reveals Campaign Ambassadors

MODESTO, Calif., -(Ammoland.com)- 5.11 Tactical, the global innovator of tactical apparel and gear, today announced the launch of its “Passion Forward” initiative.

A campaign dedicated to women everywhere, Passion Forward is debuting in tandem with a continued surge of women’s participation in shooting sports, hunting, public safety and an overall global desire for tactical preparedness.

According to the National Sporting Goods Association, more than five million women actively participated in target shooting in the U.S. during 2011, resulting in a 51 percent increase between 2001 and 2011.¹ Furthermore, countries around the globe have seen up to a 60 percent spike in women’s participation in hunting.²

Celebrating today’s tactical-minded, active and aspirational woman, as well as those women striving for greatness in public safety fields, Passion Forward will offer fans and followers access to training videos, exclusive ambassador tips, covert solutions, product recommendations, contests and giveaways and more.

To kick off the campaign, 5.11 Tactical unveiled its esteemed program ambassadors and will be showcasing its expanding line of women’s tactical gear and apparel.

Accomplished professionals in each of their respective fields, the ambassador team …read more

Source:: AmmoLand