Posted September 15, 2017 11:30 am by Comments

By Christen Smith

Gander Outdoors announced shotgun manufacturer Franchi will join the outdoor retailer’s overhauled inventory. (Photo: Franchi/Facebook)
Gander Outdoors announced Thursday shotgun manufacturer Franchi will join the outdoor retailer’s overhauled inventory promised when CEO Marcus Lemonis took over the company earlier this year.
Franchi began making firearms in northern Italy in 1868 and claims to have “perfected the art of building double-barrel and auto-loader shotguns.” Customers visiting the re-branded Gander Mountain stores will find Franchi products and the newly-signed brands Henry Repeating Arms, Crosman and Pulsar Night Vision in stock later this year.
Gander Mountain filed for Chapter 11 bankruptcy protections in Minnesota court on March 10. Camping World, the nation’s largest recreational vehicle dealer, led the investor group that bought out $390 million worth of Gander Mountain assets, including its Overtons boating business, during an April 28 auction. More than half of the chain’s 162 locations shuttered after a nationwide liquidation sale ended last month.

In the weeks following the bankruptcy auction, Lemonis changed the company’s name to Gander Outdoors, crowd-sourced a new logo and maintained an evolving list of surviving locations — down to 57 from a planned 70 — on his Twitter account. Meanwhile, the revised company announced a slew of new product offerings designed to deliver on Lemonis’s promise to offer a larger assortment of


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